Date

Text Chapters / Topic

Assignments: Cases / Supplemental Readings/Video Cases

 

Jan 15

1 Globalization

Readings: The Case Method of Learning

                 AOL’s India Center

                 Happy Birthday, Globalisation

Video Cases: MTV; MacDonald’s

Jan 20, 22

1 Globalization Cont’d

2 National Differences in Political Economy

 

Written Case

 

Video Case: Hong Kong vs. India

Reading: For Starbucks, There’s No Place Like Home

Written Case: To be announced

Jan 27, 29

2 National Differences (cont’d)

3 Differences in Culture

Map Quiz: 9/11

Case: Royal Dutch Shell: Human Rights

Video Case:  Japanese Culture

Reading: East vs. West (WSJ)

Feb 3, 5

3 Culture Continued

4 International Trade Theory

Written Case Due

Case: Nike: The Sweatshop Debate

Video Case: Trade Disputes

 

 

 

Feb 10, 12

4 International Trade Theory Continued

 

Exam

 

 

 

Exam: 9/25  -- Chapters 1-4

Feb 17, 19

5 The Political Economy of International Trade

 

 

 

 

Team Case Assignment

Case: Boeing vs. Airbus

Reading: A Man of Many Missions

Video Case: British vs. US Beef

Reading: Trading Places (excerpt)

Case: Protecting U.S. Steel

 

Team Case: To be announced

Feb 24, 26

6 Foreign Direct Investment

7 Political Economy of FDI

Video Case: Honda

Mar 2, 4

8 Regional Economic Integration

Reading: Latin Trade Bloc Flexes Its Muscle

Video Case: NAFTA – Success or Failure?

Mar 9, 11

Spring Vacation

 

Mar 16, 18

 

9 The Foreign Exchange Market

Reading:  Bring in your FT Article

                Dollar Dilemma

                 Brazil Battles Money Laundering

                 Revealing Price Disparities

Video Case: The Euro Launch & Adoption              

 

 

Page 5 of 8

Mar 23, 25

10 The Global Monetary System

Exam # 2

Video Case: The Korean Monetary Crisis

 

Exam: 11/6  -- Chapters 5-10

Mar 30, Apr 1

12 Global Strategy

 

 

 

Case: Nestlé Global Strategy

Video Case: Coke in Japan

 

 

 

Apr 6, 8

Case report  - Nov 18 presentation/Submission

 

 

14 Entry Strategy & Strategic Alliances

Reading: Joint Ventures With Japan…

Video Case: Cannondale Bicycles in Japan

Reading: High Adventure in Joint Venture

Case: GM Alliances

Assignment Due: Case Study – Oral Report & Written Report

Apr 11

Easter

 

Apr 13, 15

13 Organization

 

Case: Ford 2000

Video Case: Mercedes & Chrysler

 

 

Apr 20, 22

18 HR *

15 Exporting & Importing *

 

17 Global Marketing and Product Development *

Video Case: Vacation Time

 

 

 

Video Case: Global Advertisements

Apr 27

Exam # 3 (Final)

Exam: 12/4 Chapters 12-15*, 17*, 18*

 

 

* Subject to change based upon pace of class

(e) = e-reserve on library website